Monday, February 14, 2011

Treviso, Italy: Tipoteca

Remember when day trips for school used to be to a children's museum or some local park? Not in Italy. For my design class, we took a field trip to Treviso, a town 4 hours from Florence and very close to Venice.

First stop was a long, multiple course lunch. It was wonderful. We didn't even look at the menu, they just brought us platefuls of food: pork and potatoes, radicchio risotto, lots of bread and of course, lots of vino.
Next was the main reason for our visit, the Tipoteca Italiana fondazione, a typeface and printing museum. We learned how to set our own type, each letter individually, spaces and all. It's amazing to think about how books used to be printed that way, letter by tiny letter. We definitely take for granted how easy it is to produce letters now. The last stop of the day was a printing factory, whose impressive productions ranged from Prada posters to Chanel packaging to Brooks Brothers catalogues.

Oh yeah, I got a nose ring!

Setting the type backwards:

One of my very talented friend Kevin's drawings:

We made our poster out of my favorite Ayn Rand quote, "The question isn't who's gong to let me; it's who's going to stop me."

A 20,00 euro versus 4,000 euro versus 50 euro book:

Prada's ink collection for their posters:

Scraps can be beautiful too.

Happy Valentine's Day!


Aria said...

Hi Morgan! Thank you!
So, you're in Italy!Are you enjoying your trip?
My boyfriend would have loved that museum!

kate maggie said...

That is so interesting! I would of loved to go there. Im so glad you chose that quote. I love it!! Thankyou so much for your super sweet comment on my blog. Happy Valentines Day love, you are gorgeous - and I love your shoes! xoxo

VildesVerden said...

Looks like so much fun!

Sunny & Star said...

Wow. Amazing class trip. I'm somewhat envious. It must be amazing to be in Italy doing and seeing such interesting things.

Happy Valentines Day!

minnja said...

wow, you look so beautiful :)))

Amber Blue Bird said...

hey there, thanks for the sweet comment today. your blog is lovely and i am digging your oxfords. They look comfy and cute. Care to follow each other?

Zoe said...

That's so cool! I want to go!
Happy valentines day!

Madeline Weber said...

love these photos! your shoes are amazing. prada ahh my life. so jealous, you're in italy?!

following! (i believe i am your 200th follower...congrats!)


SC said...


Eli said...

jeez this is like the best field trip ever!! Movable types are interesting arent they...I've had to learn a lot of the art of books throughout the years because I'm studying to be a librarian. The printing press really changed everything about books we know of today. Before they were only written by hand and very exclusive. Which meant only a select few could have them, and then that meant only a few could read. This contraption brought books and reading to the masses!

Miksu said...

You got so beautiful hair!! :) Love that color!

thanks for the comment! :)


fashioneggpplant said...

wow, what a cool field trip! you look great, nice ring and brogues!

join my Stila giveaway!!!

Sabrina O. said...

Great museum! Love it, love your shoes too btw!

DaniellaBella said...

That looks amazing! What a unique experience! PS love the nosering too!

Angelica Ng said...

Wow, that looks like so much fun! And there are those lovely shoes again!

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Treviso Holiday said...

It is always nice to see people that are really fond of what they are doing. Keep on this great job.

Treviso Tourism said...

You are doing a really good job, keep on with the hard work and gorgeous looks ;)