Diesel's new Be Stupid ads... are stupid.

Am I the only one bothered by Diesel's "Be Stupid" ad campaign?? I realize these aren't brand new but I just now starting to see them and they make me feel stupid for not understanding the reason behind them.






Okay, I get the whole point about making brave fashion choices, not sticking to the norm, blah blah... but really? Asking people to not use their brains and therefore buy your clothes? Sorry, Diesel, but that's not making any sense. I'd much rather Be Smart than get eaten by a lion while taking pictures of my new bikini wax. HOWEVER, look at me, talking about the campaign right now. That's effective.

Photos courtesy of Diesel.